‘Bohemian Rhapsody’ Bets On Queen’s Enduring Popularity to Sell Film
Author: Chris Thilk / Source: The Hollywood Reporter 20th Century Fox’s campaign puts Rami Malek’s Freddie Mercury in the spotlight and also plays up the rest of the band.
Opening less than a month after Warner Bros. musical drama A Star Is Born bowed stateside to $42.9 million, 20th Century Fox
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