На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

#Food-marketing

Weekend reading: food advertising analysis—from India!

Nutrition Advocacy in Public Interest is “A national think tank on nutrition” in India, “consisting of independent experts in epidemiology, human nutrition, community nutrition and paediatrics, medical education, administration, social work and management.”  This group is calling for regulation of
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Sunday viewing: Super Bowl food ads

Question of the day: What does a 30-second Super Bowl ad cost? Answer: roughly $7 million (I’m not kidding—for 30 seconds). Here is Statistica’s “Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2023.” I have to confess to not being much of a football fan
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How grocery stores encourage snacking

A reader from Phoenix, AZ, Maria Zafonte, sends this from a local Safeway: From her standpoint—and mine—this is a great way to encourage overeating. As she explained, if she bought just one bag of chips, each would cost $5.99. But if she bought four, the unit cost was only $1.97 each. As she
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Misleading product of the week: Veggieblends Cheerios

I think it’s time to start a new “of the week” series of posts—this one on egregiously marketed food products. Thanks to Jerry Mande, who sent me this email: Are you writing about Veggie Cheerios? An especially egregious case of misleading marketing. This could be Rob Califf’s Citrus Hill Fresh
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Annals of marketing: is “not healthy” the latest trend?

My distant but dearly loved cousin, Michael Kravit, has scored again: “Not Healthy.” According to the company’s website, these things are “Tasty purffs.  Five flavors.  No health claims…So unhealthy, I bought 15 bags for my family and friends…If you are worried about FFUPs being healthy, you’re
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