На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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World of Advertising

KitKat's Half-Finished Billboard Cleverly Pays Off Its Iconic Tagline

It was 1958 when J. Walter Thompson's Donald Gilles came up with the line, "Have a break. Have a KitKat." Fifty-six years later, JWT London has found a fun new way to illustrate the line—with a half-finished billboard. Awards bait? Sure. A creative wank? Perhaps. But you have to admit, it's

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World of Advertising

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign

The poster, created by JWT London, is made from 13,360 individual Mr Kipling cakes and is situated at Westfield London in Shepherd’s Bush. From 11am today, passersby have been able to eat the cakes. Lisa-Jo Harvey, a senior brand manager at Premier Foods, said "We can’t think of a better way to

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#JWT London

KitKat's Half-Finished Billboard Cleverly Pays Off Its Iconic Tagline

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign

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