На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

#Mr Kipling

World of Advertising

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign

The poster, created by JWT London, is made from 13,360 individual Mr Kipling cakes and is situated at Westfield London in Shepherd’s Bush. From 11am today, passersby have been able to eat the cakes. Lisa-Jo Harvey, a senior brand manager at Premier Foods, said "We can’t think of a better way to

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PR Examples

Mr. Kipling unveil ‘edible billboard’ ad as part of new marketing campaign

As part of its new ‘Life is better with cake’ marketing push (noted here on Marketing Week), cake brand Mr. Kipling has unveiled an edible billboard at Westfield, London this morning: This isn’t the first time Mr. Kipling has given Londoners free cake as part of its outdoor advertising – in 2012

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#Mr Kipling

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign

Mr. Kipling unveil ‘edible billboard’ ad as part of new marketing campaign

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