На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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Five Experiential Marketing Campaigns That Really Work

Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a
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Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its Drivers

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps the oddest baby-themed car ad yet - and certainly the most high-tech. Meet Exobaby, the nameplate's new,
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A Baseball Glove and a Fireplace Help Conjure Scents of Home in Air Wick Campaign

AIR WICK was introduced in 1943 as a room deodorizer that spared users from humiliation by banishing household smells like fried fish and cigarettes. In a print ad from the 1950s, for example, a hostess appears crestfallen as a handsome guest leaves her party. “He said: ‘Sorry I have to leave so
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Adorable Kids Are Introduced To Vegetables in Kashi presents What’s That?

Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them. Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that
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Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's new Nike campaign is all about how painful it can be for athletes dealing with the harshness of winter weather -
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