На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

#brand campaign

Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's new Nike campaign is all about how painful it can be for athletes dealing with the harshness of winter weather -
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Cooking gets competitive

Being good at cooking is good, being better than all your friends is better.  Let's face it, we don't invite friends over for dinner because we enjoy their company, we invite them over because we're competitive. Rubbing superior cooking skills in the face of friends is satisfying.  Sunbeam
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Johnnie Walker event represents a 'brave new world'

Johnnie Walker Blue Label's "symphony in blue" event represents a "brave new world" of branded entertainment, according to the television production and events staging company Done & Dusted. Hamish Hamilton, the director and executive producer at Done & Dusted was speaking in a video of
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Ashton Kutcher Milks a Goat, Paints a Beaver and Knits a Onesie for Lenovo

We've always known Ashton Kutcher to be a renaissance man of sorts. Actor, investor, father, model, ad guy. And now, Lenovo product engineer? It appears that because of all of his engineering work, the Lenovo Yoga Tablet 2 Pro has given him a ton of free time to hone some of his hobbies and enjoy
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Ad of the Day: 'Shop the World,' eBay Says in New Global Brand Campaign

What do Godzilla, Jimi Hendrix, the Wizard of Oz and Selena Gomez have in common? While the obvious answer would be "absolutely nothing," it turns out they're all featured in this 60-second spot from eBay that kicks off the company's new "Shop the World" global brand campaign. The ad, from
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