#pr campaign

I’ve said it once, I’ll say it again, KFC has become masters of creating fried chicken products as a PR stunt. In fact I’m getting a little bored, nothing has topped the finger lickin’ good nail polish a few years ago. Yet here I am writing about it, because I love fried chicken, and regardless of

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to,

In one of the more quaint marketing installations I’ve seen recently, a village just 20 minutes down the road from our office was the surprise chosen location for a stunt to promote AMC’s ‘Better Call Saul‘. With a population of just 700, Saul in Gloucestershire briefly became the home to Saul

Insurance company, More Than, is set to unveil a new Pet Paws-Port Booth as part of its new campaign focused on travelling with animals. The booth will open on the 22nd of this month and will sit at Victoria Park in London, as well as running from 24-25 June at DogFest in Knebworth. There will

Three 2m tall pirate statues were spotted attacking the shores in locations around the British coastline yesterday in a stunt from Walt Disney Studios to promote ‘Pirates of the Caribbean: Salazar’s Revenge’, which has opened in cinemas nationwide. The figures, modeled on new characters in the