#pr stunt

So Samsung is currently running a ‘Do bigger things’ campaign in Ireland, and if you didn’t know Samuel Beckett bridge is a big bridge in Dublin, that has what look like ‘strings’. On the 14th September, to launch the new Note 8 in Ireland and to support the campaign, Samsung hired the help of

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to,

Betting website, Marathonbet.com, has made pigs fly on Brighton beach to promote a new offer they’re running. OK, I may be exaggerating, they’ve attached (fake) pigs to drones and have been flying them over a promotional floor poster on Brighton beach today. Why? Well to get new customers of

In one of the more quaint marketing installations I’ve seen recently, a village just 20 minutes down the road from our office was the surprise chosen location for a stunt to promote AMC’s ‘Better Call Saul‘. With a population of just 700, Saul in Gloucestershire briefly became the home to Saul

You read that right, people of PR land. Just when you thought the trope of floating shit down the Thames was dead and buried, the new Baywatch movie, or rather, Paramount Pictures, tried to prove us all wrong. Off the back of the Slow Mo Marathon (a stunt which I really liked) to promote the film,