#social advertising

Peta, the non-profit animal rights organisation, has launched a campaign that encourages consumers to lead a vegan lifestyle and avoid turkey this Christmas. The billboard ad close to the Nottingham County Football Club ground shows a dog collar on a plate with the remains of a roast dinner. The

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family - it's a practical tool for important professionals doing good work. A new ad from the Microsoft-owned chat service and agency Pereira & O'Dell goes behind the scenes with two

It was Junot Diaz who said, "If you want to make a human being into a monster, deny them, at the cultural level, any reflection of themselves." So Pro Infirmis, a European advocacy organization for the disabled, has created a series of mannequins to provide those reflections in the image-obsessed

We've become accustomed to animal rights videos that are so brutal and depressing, you feel like you've been hit by a bus. But this spot from Australia shows a little positivity goes a long way. The video, titled "People Being Awesome," has been watched a staggering 88 million times since being

Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them. Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that